Date Posted: 2012-07-02 11:04:23
Site Posted: Myproperty.ph
These days, marketing your home is no longer limited to the Sunday classifieds. Going online is considered to be one of the best ways to reach buyers these days because most of them are using the internet to track properties for sale too.
Unfortunately, not all sellers know how to maximize the internet’s potential in bringing their house for sale to interested buyers. It’s not enough to just plaster electronic listing after electronic listing, hoping to lure a buyer. Here are some ways that you can ensure that your online marketing efforts won’t go to waste.
1. Use a targeted approach – When you sell your house, it’s hard to create an advertisement that will attract all buyers, since they all have their different wants and needs. What you can do instead is to promote parts of your property that you know are its selling points. For instance, if you have large closet spaces, why not Tweet about them, and post pictures while you’re at it? If your house’s main attraction is the backyard, talk about it in family-oriented community message boards and say how perfect it would be for families with active kids.
2. Update your advertising technique – These days, you can pretty much find anything for sale on Facebook, since there are hardly any potential buyers that would go a day without logging into the social networking site. To ensure that your ad is being seen by the right people, you can show them to users depending on factors like location and age. You can also use online classified ad websites like MyProperty.ph to reach people who are looking to relocate to your area. Just make sure that your ad is designed to draw attention to the highlights of your home.
3. Hire an internet-savvy agent – The best real estate agents nowadays are the ones that know how important the Internet is in marketing a property for sale. Ideally, they should have websites, blogs and social networking accounts that they update regularly so that your property will always be visible to buyers. Even better would be if they are using great search engine optimization techniques, as these will assure that their blog or site is always at the top of search results, and will therefore draw more attention from those actively looking to buy.
4. Use video hosting websites – A video of your home will allow viewers to get a ‘feel’ of the property even before they get there. People who go to YouTube for a visual online house hunting experience can easily find your video if you tag it properly, such as with words like “house for sale” and your city. Selling the neighborhood is also one of the best ways that you can attract buyers whose goal for relocating is to settle down and start a family. Create a video that shows the best parts of your neighborhood, such as the quiet streets, the nearby schools and clean park, and share it on YouTube.
When you use the Internet to market your home, make sure that you’re not just dropping an ad at a website and waiting for an offer. As advanced as these techniques are, it’s still about making a connection and building relationships with buyers; the Internet just makes the process faster and easier.
Jillian Cariola, Writer
(cover image by gabriel)
Recently Posted Properties from Around the Web:
